In 1909 Gordon Selfridge had opened the first cosmetics counter to allow women to ‘try before you buy’ and by the 1920s, every pharmacy and department store in the world had makeup counters. Whitening products like bleach cream and pale-coloured face powders would be used by women of all colours to remove any sign of a tan, as well as blemishes.

By signing up, I agree to receive emails from L'Oreal Paris and other L'Oreal brands and programs. It was believed this created a youthful glow, as well as cover up dark circles.

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Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. Most 1920s makeup tutorials online show how to apply 1920s inspired makeup or looks based off of black and white film movie stars. Rouge – Applied in circles rather than angular.

Kohl was also used for eye-shadow, although cream eye-shadow was available later in the decade. It was largely blended into a rounded shape, rather than winged, and was faded up towards the brow. Then, outline your bottom lip slightly outside the lines to create a fuller appearance.

This method of tinting and creating shine would continue throughout the 1920s. We'll assume you're OK with this, but you can opt-out if you wish. Things improved as the decade progressed. Ask us anytime. I REALLY enjoyed reading it, your own personal stories, and seeing all that was in the past!

For instance, light, medium and dark were common names. There are some things here which are so knowledgeable and clearly help you to map out trends. A line was popular on the upper eyelash line, simply following the natural lash line.

Rouge came predominantly in shades of pink, from pastel pink to dark rose.

To revamp this 1920s makeup look and make it slightly less dramatic (especially if you have fair skin), you can use a berry or rose blush, like the L’Oréal Paris True Match Naturale Blush in Soft Rose.

To get the look, use the L’Oréal Paris Colour Riche Matte Lip Liner in In-Matte-Uated With You to outline the curve of your cupid’s bow. The 1920’s woman was the first to truly create an artificial face. As sales increased, it encouraged manufacturers to improve packaging and quality.

LOVE this brand. Wearing makeup really took off again after being in the wilderness for some time.

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Makeup for the everyday woman was much softer and more natural. Lips – lips were smaller than the natural outline and fashioned into the ‘cupid’s bow’ shape. In other words, full lips were not appropriate. At first, beauty products were not about changing one’s look but about enhancing natural beauty.

The original name was mascaro ! For daytime, eyeshadow wouldn’t necessarily have been worn.

« 1920s Accessories: Gloves, Watches, Glasses, Canes, Cigarette Holders, Wearing Fall Vintage Clothing- Tips from 3 Vintage Fashion Bloggers », 1920's Style Guide Series- Learn 1920s Fashion History, Privacy Policy, Disclosure, Terms and Conditions. Fair-skinned ladies would opt for a bright red lipstick instead. It was a 52 million dollar industry.

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