Other mediums like bus shelters, metro pillars, etc. Sunil Jose, Senior Vice President, Salesforce India, said “E-Commerce has become an integral part of all businesses as ‘the store that never closes.’ We understand that empowering companies to create personalised commerce experiences initiated anytime, anywhere, spanning multiple channels is an incredibly important part of how to keep an edge in the current scenario. Ranjeet Kumar, CEO, Team Pumpkin, said, “It delights us to be on board with Dixcy Group. The ongoing festive season is a welcome respite that everyone had been looking forward to. The new normal has also catapulted the number of first-time online shoppers. Gavin Wilson, Chief Revenue Officer, VIOOH, said “The impact of the pandemic on OOH advertising has been felt the world over, but it has also served to clarify the unrivalled benefits of programmatic OOH trading. For many years now, the Dixcy Textiles Pvt Ltd., has ranked among the Indian market leaders in superior fashions – and been progressively extending this position. To direct more app downloads and surprise the TG, hoardings located at high traffic locations were also geo tagged, bringing in digitally led innovation to the OOH medium. Combining Lemma’s advanced programmatic platform with VIOOH’s premium inventory will solve for many of the modern-day marketing challenges, arising due to a lack of data-driven & dynamic solutions in the out of home realm.”

With Ambitious expansion in India, Now we look to unfold strategies & capture the overseas markets.

The agency’s Bengaluru office will handle the account with support from other offices. “Oneness" is a key essence of humanity and it is paramount to come together as one, to help each other rebuild and prevail over these challenges. Business activity among the micro, small and medium enterprise sector which are regarded as the backbone of the Indian economy is fast reaching near normal levels and they are rapidly adopting digital business tools to drive efficiency and growth, reveals data gathered by OkCredit, the pioneers in digital bookkeeping apps which are fast becoming a new rage among hereto unorganized retailers and traders in India. Our doctor consultations offering is available nationwide, while medicines delivery is currently launched in Mumbai and we are rapidly expanding to other cities.”

Comments on the news:  We are celebrating and expressing this through the brand and collection thought of "Ekatvam". Lemma has been aggressive with its global programmatic DOOH inventory expansion across markets, categories, clusters and audiences. 1 position in TRAI Report for April-June 2020 quarter, Extensive programme line-up on counting day of Bihar Assembly polls on News18 India and News18 Bihar-Jharkhand, Vh1 Supersonic 2021 officially cancelled due to coronavirus crisis, This Diwali, Mondelez India creates visibility for local businesses via Cadbury Celebrations’ ‘Most Generous Ad’, Bigg Boss is once again creating a buzz on Voot, ITC’s Sunfeast expands to cakes category, launches Sunfeast Caker.
It captivates the attention of departing fliers with Somany Tiles & Bathware’s alluring brand campaign that truly showcases the patented hard coat technology VC Shield which is Built to Last. This was after a dip of 12% in business from medical stores and 22% from kirana stores in April this year. As businesses across India navigate how to engage with their customers in the new normal, technology companies have a key role to play in digitally transforming the way businesses connect with their customers.

Sharing his thoughts on this strategic alliance Sanjaya Molligoda, Managing Partner, Lemma, commented “As audience movement is gaining momentum & consumers are feeling confident to move out, DOOH will bounce back & continue to remain a critical component in deploying omni-channel strategies. Dixcy with a presence in innerwear and casual wear with multiple brands is headquartered in Bengaluru. Somany Ceramics Limited, an internationally acclaimed organization that specializes in ceramics and allied products segment and known to be a leader in design and innovation enthralls with a powerful communication message at Mumbai International Airport. Adding to Mr. Banga, Mr. Gour Gupta, MD Tribes Group said, “Ensuring that we achieved all the strategic points, effective media planning was the need of the hour.

We are eager to further grow with the team in terms of reach and engagement of our brand, across markets and are as excited for the partnership.”. And they are showing exciting activity and growth as the economy pushes hard for a V-curve recovery” “We’re delighted to have partnered with Lemma and look forward to working with them and enabling their clients to achieve impactful, memorable advertising.” Salesforce Commerce cloud has enabled us to handle the surge in volume and meet consumer demand consistently.” This bodes well for India’s digitally connected future and presents a big opportunity to technology service providers to further capitalize on the digital bookkeeping opportunity presented by the MSME segment. Given the current scenario due to COVID-19, more and more consumers are looking online, it provides the potential for MSMEs to transform and build on digitisation of their businesses. Tanishq is upholding the beauty of unity and bringing to us the exquisite handwork of the Karigars of India. The agency’s Bengaluru office will handle the account with support from other offices. VIOOH is a leading supply platform sharing a similar vision much in line with Lemma. In this scenario, pDOOH players like Lemma along with strong supply partners will definitely serve as protective gear for brands as they step outdoors again” At a business category level, different magnitude and pace of recovery was observed by OkCredit since February 2020. But in 2020 this medium came to a complete halt, with people only stepping out in dire emergencies with a lowered gaze. Replicating retail on digital platforms can be a challenge, as customers expect smooth, uninterrupted, and optimized purchase experiences that are on-brand and unique. It is just the right time to reach the consumers through OOH. Today the group generates sales of Rs 500 Crores with a workforce of more than 1500. This also marked the largest ooh campaign that the country has seen in recent times.
The OOH strategy was telling the brand story through cluster branding at high visibility pockets like signature Bandra Turner Road junction, Bandra WEH, Peddar Road, Andheri Link Road etc, making this campaign the talk of the town. Rupa is today the one of the leading knitwear brand in India, covering the entire range of knitted garments from innerwear to casual wear. OkCredit’s business from tier 3 cities witnessed 33% growth in the period of February - September 2020 while Tier 2 and Tier 1 cities registered 30% and 28% growth respectively during the same time. In the current situation, online is of course a more convenient option for consumers to shop. As the no.1 sports brand in India, PUMA has raced past their competitors in the Indian sports and active wear market. Out of the 19 states that are yet to recover, Karnataka, Maharashtra, Gujarat, Andhra Pradesh, Tamilnadu & Delhi are trending at 90–95% of their pre-Covid activity levels. Dixcy Textiles Pvt. Dixcy is an established player with a 35 years of experience in India Market and offers range of products of innerwear, nightwear, athleisure and casualwear. With the vast volumes of customer data now available in a single view, we are able to better understand what consumers are buying and personalise their experience accordingly. OOH makes a huge comeback in Mumbai with Dhani Healthcare campaign. With 35 years of experience in the Indian market, it offers range of products of innerwear, nightwear, athleisure and casualwear. Launched on the 16th of October, the OOH campaign is a part of their 360-degree campaign for the new festive collection and will be displayed for a month. At head office the company employ expert chefs to create and test its recipes, ensuring that the Dixy menu is the best it can possibly be. And, because an online store never closes, businesses need to meet these evolving expectations while continuously scaling and maximizing revenue growth while lowering costs. Medias at congregation points, nodal points, main jewelry markets and arterial road of each of the cities were identified to ensure best reach for Tanishq’s target group. The aim is to provide its digitally savvy consumers with an unmatched user experience online that reflects the brand’s high quality in-store presence. To truly celebrate the spirit of festivals we have seen some beautiful campaigns by leading brands. With best practices in mobile UX design, merchandising, and technical architecture being built into the solution, the teams can offer their customers an engaging 1-1 personalised experience. Positive word of mouth by migrant population who have experienced digital tools is driving the adoption of digital bookkeeping tools among small businesses in remote towns of India.

According to Harsh Pokharna, Co-founder and CEO, OkCredit, “The best part for us today is that we are able to get a pulse of the business situation among the trader segment which have traditionally been off the radar for all other retail tracking studies, as they largely belong to the unorganized cash economy segment of the country.

----- Dixcy is the exclusive manufacturer and marketer of several innerwear brands in India, including Dixcy Scott, Dixcy Scott UNO, Dixcy Josh and Dixcy & Slimz. Both mobile recharge and electronics category registered modest growth of 5% in September 2020 after a dip in April this year. The company witnessed double-digit growth in business from medical and kirana stores at 21% and 15% respectively in September 2020. Starting as a dream in the far-sighted mindscape of … In association with Times OOH, the brand targets niche flying travellers to promote, Germ Shield tiles powered by Germ Shield Technology at the Domestic Departure, SHA of T2, Mumbai Airport. “We are proud to partner Somany Ceramics in delivering such impactful branding exercise that would have a long-lasting positive association in the minds of the passengers.

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